Vitabiotics partners with Clicks stores
Posted on 15. Mar, 2010 by admin in News-Pharmaceutical
Vitabiotics South Africa has partnered with Clicks stores as their preferred chain to stock Vitabiotics health products in the South Africa.
This will increase the supply and visibility of Vitabiotics products to consumers.
“We chose Clicks due to their level of experience and large number of stores countrywide. Clicks will supply 15 Brands and 50 Brand line extensions in over 240 stores in the country,” said Chomba Chuma, Managing Director, Vitabiotics SA. “Clicks is taking 26 line extensions exclusive to their stores for a period of time.”
In this partnership, Vitabiotics will increase their products by five new brands; Cardioace, Perferctil, Visionace, Wellteen, and Aquamarine and thirty-five brand extensions that did not exist in the South African market.
Dr. Chuma further added that some of these products were only available in Europe but this new partnership will enable their supply and increase the company’s market supply.
According to Health Products Association of South Africa, the nutritional supplements market in the country is worth over R3 billion a year and is estimated to be growing at about 24% annually.
Several incentives have pushed this growth such as; new product development, and an increasing number of patients in South Africa are seeking to self-medicate as a prevention measure, has gained momentum.
The continuous growing awareness of good nutrition has also motivated the industry. South Africa’s expanding middle class has also translated into higher disposable incomes and more stressful lifestyles, thus spending on vitamins, supplements, homeopathic remedies and spa treatments have grown considerably.
“Vitamins and dietary supplements have witnessed double-digit growth in the last few years,” said Chomba Chuma, Managing Director, Vitabiotics SA. “Multivitamins are also extremely popular due to the perceived practicality of having a combination of all the necessary vitamins in a single capsule. This partnership will now enable us to cater for this growing clientele.
Vitabiotics has been in South Africa for 4 years.