Tiger Brands takes the hassle out of healthy shopping
Posted on 16. Mar, 2010 by admin in News-Food
Tiger Brands – the name behind All Gold, Tastic Rice, Black Cat and Koo– is set to make choosing the healthiest food option a breeze. As one of the country’s leading fast-moving consumer packaged goods companies, Tiger Brands is about to prove its commitment and empathy for its South African consumers during this Eat Well Live Well campaign.
Tiger Brands wholeheartedly supports the Department of Health’s quest to create a healthier South Africa and itself strives to make good nutrition more accessible to all. “Good nutrition plays such a vital role in our well-being; it helps to keep us healthy and free of diseases, and can even prevent psychological and behavioural issues,” explains Tiger Brands Bongiwe Njobe – Executive Director, Sustainability. “But while many of us understand the need for a healthy diet, when bombarded with the vast array of apparently healthy foods on the shelves, it is not always easy to make the best choice. Not only does Tiger Brands constantly develop healthier food options for our consumers, but we also try to lessen the stress and confusion many consumers face daily in the shopping aisles.”
Tiger Brands’ Eat Well Live Well campaign aims to both educate consumers about the importance of good nutrition and also to help consumers make the right choice by prominently displaying a distinctive logo on products which meet the stringent dietary requirements of the Nutrition Information Centre University of Stellenbosch (NICUS). This independent body of nutritionists has assessed the criteria for each of Tiger Brands’ products in order to decide whether it is healthy enough to carry the Eat Well Live Well logo. Consumers choosing these products can be confident in the knowledge that they really are making one of the best health food choices
“All Tiger Brands products will also carry the Guideline Daily Allowance (GDA) label – labeling which helps inform the consumer of the amount of kilojoules, sugars, total fat, saturated fat and salt contained within that product per serving,” says Bongiwe. “This will really assist consumers to plan their family meals and ensure that they get the right nutrition. It is a simple and easy to understand label. Our Eat Well Live Well symbol will further make it really easy for consumers to pick the healthier products. Tiger Brands has decided to go one step further and have our products independently verified and then easily identified as being a healthier option.”
With more than ten percent of South African children under nine overweight and a further four percent obese (as per the National Food Consumption Survey 2005) this announcement is great news for parents wanting to improve the health of their children through better eating habits. Over nutrition puts a considerable strain on the health of the child, leading to a higher risk of developing such chronic lifestyle diseases as Type 2 diabetes and heart disease, diseases which can be prevented through healthy diet and exercise.
For more information on the Eat Well Live Well campaign or on any of the Tiger Brands products, visit www.tigerbrands.co.za or www.eatwelllivewell.co.za , and start watching out for the logo on selected Tiger Brands products