Novel Corporate communication / marketing idea
Author: Marc Ashton
2007 11 27
We have recently taken on a new client in the construction Project Management arena and they
came up with a really unique way of acknowledging their clients and key staff as part of
their communications / marketing strategy.
 

  

 
 
   
 

 


In a nutshell what they did was ask us to design 3 hand drawn construction scenes and then
super-impose caricature faces of key staff and customers into the scene. It was quite nice
in that you could have the Customers "key man" fiendishly pouring the cement mixer onto the
hapless Project Manager and the Financial Manager pulling her hair out at these shenanigans.

It creates a really nice vibe for a small Corporate Gift in either a Calendar or framed Wall
Picture format.

Without talking my own book too much it does make a nice quirky and personal gift that a
client can appreciate and you get to emphasise some of their hobbies and character habits.

About Rival Industrial
Rival Industrial (www.rival.co.za) is a Gauteng based Corporate Wellness, Industrial
Research, Publishing and Design House. Further information is available on the website.

For further information on this and other design work please contact Darryl Harris
(darryl@rival.co.za) or Marc Ashton (marc@rival.co.za) or telephonically on 011 673-4421.

Low Resolution sample of Design Work

 

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